Press Kit — GoBlow
GoBlow — precision EDC, designed in Melbourne.
GoBlow is a Melbourne-based EDC pendant brand: precision 316L stainless steel and Titanium G5 carry tools, designed in Melbourne by founder Luigi Turco, manufactured to spec offshore, and finished/QC'd in Abbotsford.
Press inquiries: press@goblow.com.au
Founder is available for interview and replies personally within one business day.
Fast facts
- Company: GoBlow Pty Ltd · ACN 697 903 165 · ABN 11 697 903 165
- Registered: 11 May 2026, Melbourne, Australia
- Founder: Luigi Turco (dual Italian-Australian citizen, Melbourne-based)
- Headquarters: Abbotsford VIC 3067
- Product: Precision EDC pendant tools — designed in Melbourne, machined offshore to specification, finished and QC'd locally
- Materials: 316L marine-grade stainless steel core, optional Titanium G5, PVD-coated colour variants. Full spec sheet
- Finishes: Steel · Black PVD · Gold PVD · Rose Gold PVD · Rainbow titanium oxide
- Price points: Pendant A$150 · Stacks from A$70 · Necklace A$50 · Full Kit A$295
- Distribution: Direct-to-consumer via goblow.com.au · ships AU + NZ + UK + EU + US + CA
- Warranty: Lifetime threading warranty — we re-thread your pendant forever
- Sustainability: Maths-first, anti-greenwashing — one A$150 piece outlasts a decade of disposable alternatives
Founder bio (50 words)
Luigi Turco is the founder of GoBlow Pty Ltd, a Melbourne-based precision EDC brand registered in May 2026. Dual Italian-Australian citizen, Melbourne-based. Built GoBlow after years of carrying poorly-built tools in nightlife and festival settings — solved his own problem first, then made it a company.
Founder bio (full, ~120 words)
Luigi Turco started GoBlow in 2026 after a decade of carrying clumsy EDC pendant tools through Melbourne nightlife, European festival circuits, and Mykonos club seasons. The thesis: a precision tool worn as jewellery should look like jewellery — not a vape, not a keychain — and survive a 14-hour day without giving up. GoBlow's pendants are 316L stainless steel, designed in Melbourne, threaded to 0.1mm tolerance, finished with PVD coatings tested to scratch standards above industry. The full system — Pendant + Stacks vault + Necklace slider — is built modular so customers add over years. Luigi lives the scene the brand serves and replies to every founder@ email personally.
Brand assets
- Logos: black wordmark / cream wordmark / amber accent / pendant icon — request via press@goblow.com.au
- Product photography: 316L, all 5 finishes, lifestyle shots — request via press@goblow.com.au
- Founder photography: studio + Abbotsford QC bench — available on request
Sample story angles
- Local design vs offshore manufacturing — done honestly. How GoBlow refuses the "100% Aussie made" claim other brands fudge.
- The Italian dual-citizen launching an EU expansion from Melbourne. Founder leveraging Italian Partita IVA for European market entry.
- Modular EDC: how the industry's smallest brand built a system that competes with US$380 Snogo.
- Compliance-first jewellery marketing in Australia. Why GoBlow refuses to publish a single fake testimonial — ACCC s.18 is taken seriously.
- The lifetime threading warranty. Anti-fast-fashion EDC done with a 50-year horizon.
Quotable lines
- "Designed in Melbourne, made to last longer than the trend that sold it to you."
- "A precision tool that doesn't look like a precision tool — that's the whole brief."
- "We refuse to write fake testimonials. ACCC fines start at fifty grand. The brand is older than any campaign we'd risk."
- "One A$150 pendant outlives a decade of A$15 plastics. That's the only sustainability claim worth making."
Press contact
Luigi Turco, Founder
press@goblow.com.au
Replies within one business day, in person.