The Founder Story — Why GoBlow Exists

Founder Story

I started GoBlow because the piece I wanted didn't exist at a fair price.

Three days of festival in 2024. Three failed plastic alternatives. By the second sunset they were either lost, broken, or thrown out. I came home and started drawing.

The American precision-machined ones I'd been admiring online cost three hundred US dollars plus shipping plus duty. By the time the box landed in Melbourne it was over A$500 for a single pendant. That price made sense for the kind of person who buys one pendant and puts it on a shelf. It didn't make sense for me, or for the people I was actually partying with.

So I made the one I actually wanted. Designed in Melbourne. Machined to jewellery tolerances. Priced at A$150 — because that's what it costs to do it right without the American luxury margins.

What we ship

Every pendant is precision-machined from a single billet of 316L marine-grade stainless steel — the same alloy used in surgical instruments and the rigging on your favourite charter yacht. PVD-coated in five finishes. Threaded twist-lock closure (we tested magnets early — they failed at festival hour 14). Every order ships from Melbourne in five business days with free engraving in any script.

Where we are now

Five hundred shipped in the first year. 4.0 stars across the catalogue. Three follow-on products in the carry system — Stacks (modular titanium vaults), the Necklace, and the Cleaning Brush. A small studio in Carlton, a manufacturing partner across the water, and a QC bench in Abbotsford where every order gets eyeballed before it goes in the mailer.

What we're building toward

The piece you wear every day, hand down to someone, and they still wear it ten years later. The brand that earns space in the rotation by being precise — not by being loud. Designed in Melbourne. Made for the weekend. Built to last decades.

— Luigi Turco, Founder

Shop GoBlow — from $150

Free shipping over $100 AU · Free engraving on every order · 15-day no-questions returns

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