GOBLOW // JOURNAL
Why a $175 Pendant Is the Most Sustainable EDC Choice You Can Make
GoBlow Pendant & Necklace MKII
$175.00 · necklace included
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The cheapest EDC carry is also the most wasteful. Here's the maths.
Built for this? See our our sustainability page for the full breakdown.
The disposable cycle
A $20 plated keychain vial from Amazon lasts about 4 months before the plating flakes, the closure stops sealing, or the keychain ring snaps. Most people throw it out and buy another. Over 5 years that's $300+ in repeat purchases, plus 15 plated steel objects in landfill.
The plating is electroplated nickel and brass — neither readily recyclable, both leaching into soil over decades.
The single-purchase alternative
A $175 GoBlow pendant in machined stainless steel lasts 10+ years of daily wear. The PVD coating is warrantied for 4 years, the threaded closure for life. Total 5-year cost: $175. Total objects in landfill: zero.
machined stainless steel is fully recyclable at end-of-life — it's built for demanding everyday use, and the recycling stream for it already exists.
The materials side
machined stainless steel is made from iron + chromium + nickel + molybdenum. None of those are rare-earth metals. The supply chain doesn't include conflict minerals (no tantalum, tungsten, gold, or tin in functional quantities). PVD coating uses titanium nitride or zirconium nitride — both abundant and non-toxic.
Compare to plated jewellery: the plating processes use cyanide-based electrolytes that are environmentally hazardous to dispose of. Most of the cheap-jewellery supply chain runs through unregulated facilities.
The transport footprint
A single GoBlow pendant ships in compostable packaging from Melbourne. The matte-black presentation box is FSC-certified card, not plastic. The polymailer is biodegradable. Compare to ordering 15 plated keychains over 5 years from overseas marketplaces — each in its own plastic blister, plus shipping packaging, plus international transport.
The honest caveat
The most sustainable choice is not buying anything. If you're not going to use a pendant tool, don't buy one. If you're going to buy one anyway, buy one that lasts a decade rather than three months.
Bottom line
$175 once beats $20 fifteen times — for your wallet, for your carry experience, and for the planet. Why machined stainless steel matters.
GoBlow Pendant — $175 AUD. Use BLOWIT10 for 10% off.
Continue reading
- EDC for the Gym — Carry That Survives a Session
- GoBlow Warranty: What's Covered, What's Not, How to Claim
- GoBlow Black →
The Pendant + Stacks Carry Kit is the complete everyday-carry pairing.